Running paid social at scale, with the data to prove it.
I operate direct-response advertising campaigns across TikTok and other paid-social platforms for e-commerce and lead-generation funnels, spanning multiple business centers and international markets.
About
I'm Idris McCarthy, a direct-response performance advertiser. My focus is building and running high-volume paid-social campaigns with a strong emphasis on server-side attribution, first-party audience construction, and automated rules-based optimization. Every ad account I operate is instrumented with end-to-end tracking from click to conversion — so budget decisions are driven by measured revenue, not platform-reported proxies.
What I do
Campaign operations
Launch, pacing, pause, and budget scaling across multiple business centers and ad accounts. Rules-based automation keeps hundreds of ad groups honest.
Server-side attribution
UTM and click-ID based matching from the order webhook back to the originating ad group — so revenue per creative is a real number, not a guess.
Audience construction
Hashed first-party converter lists uploaded as custom audiences, with lookalike expansion for prospecting. All identifiers stay inside my infrastructure except for the SHA-256 digests sent to platforms.
Reporting & dashboards
Live internal dashboard aggregating spend, ROAS, cost-per-result, attribution confidence, and per-business-center performance.
Markets
Active campaigns and ad accounts in the following markets:
Get in touch
For partnership or commercial inquiries:
hello@mccarthymking.online